review Archive

Products that promote themselves

[Originally featured on Gamasutra.] What to do when you’re a start-up that has dedicated everything to product development and yet need to do marketing? Make the products promote themselves! faced a difficult problem: the mainstay

Criteria first, judgment second

Any review should always hold forth a set of criteria before weighing in. Otherwise, how can anyone know what the preferences or even prejudices of the reviewer are? For the record, here are (most of) mine: Strategy

Reflection: “End War” (from Ubisoft)

End War, from Ubisoft Shanghai, stands out for me as an excellent example of strategic and tactical game play and appropriate technology. Sadly, it has always seemed to me to get short shrift in reviews and consideration.